iLL Works With FCA Directly Authorised Insurance Brokers & Appointed Representatives

We manage the digital branding and lead generation campaigns for some of the leading impaired life insurance agencies that depend on a constant stream of quality leads for their advisors.

Many life insurance brokers struggle to run their own campaigns; the cost of external digital agencies can be unaffordable and the campaigns can be hit and miss due to not fully understanding on risk and underwriting processes. We have fine-tuned our lead generation service so we generate leads at a granular level. Our illness-specific websites and lead forms ask specific questions as to the user's health, which improves lead quality, contact rates, conversions and, ultimately, provides higher premiums with customers that are much less likely to cancel their policy.

Our service takes away the need to run expensive digital campaigns and removes the need to employ a marketing team that often gets it wrong.

Please get in touch with our business development manager to talk about designing a bespoke campaign for your agency.

Spend More Time Selling Policies

What if your advisors could speak only to people who actually want to hear from them? Think how much more business you would do. Impaired Life Leads delivers live leads directly to your advisors, procured from strategic partners and premium internet-generated sources.

Our leads generate higher premiums

Customers provide a higher level of information about their health

Exceptional contact rates

Up to 25% conversion rates

iLL provides sales support advice for advisors

Our Story

We have been involved in running several successful life insurance and financial services businesses that depended on feeding good quality leads for their advisers. Running your own campaigns is hit and miss, expensive and takes the emphasis away from running and growing your own agency.

We have the capability to generate over 50,000 leads per annum, our strength is digital lead generation and we have a sole focus on impaired life insurance. You can be assured you will receive fresh live leads around the type of person you want to target, be it an early stage MS customer through to HIV clients, we generate over 1000 leads per week over 100 impairments.

We build bespoke campaigns around your needs. Contact our business development manager to discuss our service in more detail. We also offer joint ventures, so, again, please speak to our BDM about this service.

Your Results

We make sure every lead you get is a genuine live lead, so our contact rates are outstanding:

  • All leads are quality checked
  • All numbers are quality checked
  • No quibble lead replacement service

The prospects are genuinely interested in your products and provide detailed information about their illness, which leads to higher premiums and commission payments from insurers.


Lead Fee Structure

50 Leads

No contract term

£50 per qualified lead.

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50 Leads

2 month contract

£45 per qualified lead.

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100 Leads

3 month contract

£40 per qualified lead.

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